Blogs

A firm grasp of generational differences can help you pinpoint your target audience. It’s important to consider the product or service you’re selling and the age groups they’re meant for. Business demographics span the gamut, so brands need accurate marketing and advertising strategies in order to grow. Will Gen X or Gen Z benefit more from this particular product? Are you looking to corner the baby boomer market, or are millennials more in your wheelhouse? Let’s unpack everything you need to know about leveraging age demographics in a world full of drastic generational differences. Age...

The professional services sector is a critical component of economic development and productivity. The skills and knowledge of specialized professionals drive innovation and keep daily operations on track across multiple markets. We often assume professional services are safe from fluctuating economic variables—but the truth is, unfortunately, more complex. There are ongoing challenges that plague those working in professional services, and these issues are posing a notable threat to the viability of even the most skilled professionals. By facing these issues head-on and addressing them before...

Denver – March 28, 2024 – HTLF (NASDAQ: HTLF), announced the promotion of Tony Hammond to Head of Division Commercial and Middle Market Banking for HTLF. In this new role, Tony will help advance the bank's commitment to excellence in serving middle market commercial clients, while also supporting the HTLF 3.0 growth strategy. Tony brings over two decades of experience and expertise in commercial banking to his new role. He has spent the past seven years leading the commercial banking team at Arizona Bank & Trust, a division of HTLF Bank, where he has demonstrated exceptional leadership and a...

Angela O’Neill brings more than 25 years of local banking experience to the organization. Edina, Minnesota – April 5, 2024 – Minnesota Bank & Trust, a division of HTLF Bank (Heartland Financial USA, Inc., NASDAQ: HTLF), announced Angela O’Neill has been named President and CEO. O’Neill brings more than 25 years of banking experience to Minneapolis – St. Paul and joins the bank after spending the past 18 years at Associated Bank, most recently as Senior Vice President and Market Leader of Commercial and Corporate Banking. “We are thrilled for Angela to join Minnesota Bank & Trust and HTLF,”...

Technology moves fast, and so do fraudsters. Innovations in artificial intelligence (AI) have brought advancements in many areas, including medical research, manufacturing and agriculture, as well as in how we interact with technology. However, AI has also created opportunities for bad actors to manipulate what we see and hear for their own benefit. Let’s explore how some of these innovations are at the heart of devious schemes. Online Chat: Fraudsters Are Impersonating Friends & Family with AI Talking to friends online is great. You can interact with people all over the world! But how can you...